Increase Your FMCG Sales with Sales Automation App

 

Traditionally, the consumer goods industry has relied profoundly on conventional sales methods. The presence of a widespread network of retailers, sales representatives, and other sales departments makes it difficult to sustain daily sales operations and concurrently boost sales. In changing times, an increasing number of consumer goods companies are adopting digitalization and making a considerable investment to move away from traditional sales methods.

Sales automation applications, in addition to incrementing the performance of salespeople, offer numerous other business advantages, such as helping a brand know its retail market for a distinct segment action, which in turn can save salesperson travel time that could be utilized to visit more number of stores. In this blog post, we are going to discuss how sales automation applications can increase your FMCG sales. So, without wasting any time, let us have a look at them in brief:

Retailer Profiling for Personalized Engagements

A sales automation app helps consumer goods companies to generate an in-depth profile of each customer that can be used to get insights into the various aspects of the customers, from order history and order volume to actual in-store sales potential. This can help you maintain a distance from the usual duplication of customers and ensures that no retail store is duplicated. In addition, it provides a seamless customer information collection process, supported by an accurate profile enrichment process with legitimate data cleanliness.

Route Optimization for Efficient Market Coverage

Among the many features of sales employee tracking software, route optimization is one of the best one. It can help you and your sales reps detect the most cost-effective route to visit a potential or existing customer. The Route Optimization feature can help you sales rep visit as many stores as possible at the right time to meet with the seller on any given day.

Order Maximization for Increased Sales

Sales Automation App dramatically decrement the time taken to book orders from retailers with its auto-suggesting feature. With the decrement in time in taking orders, your sales reps can visit a more number of clients which will increase your sales. Returning orders and inventory are also supported to secure order maximization is hassle-free.

About the Author:

Trackyu is a salesman tracking app that provides its users to track and monitor a wide range of activities of the on-field employees. You can use Trackyu on every sort of device – smartphones, desktops, laptops, tablets, etc. Its main goal is to improve the efficiency of your employees by enabling you to track their real-time location, attendance, performance, tour expenses, and much more at a competitive price.